{"id":2068,"date":"2012-02-28T14:27:27","date_gmt":"2012-02-28T08:27:27","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=2068"},"modified":"2012-02-28T14:28:00","modified_gmt":"2012-02-28T08:28:00","slug":"%d0%bd%d0%b5%d0%b7%d0%b0%d0%bc%d0%b5%d1%82%d0%bd%d1%8b%d0%b5-%d0%be%d1%89%d1%83%d1%89%d0%b5%d0%bd%d0%b8%d1%8f","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d0%bd%d0%b5%d0%b7%d0%b0%d0%bc%d0%b5%d1%82%d0%bd%d1%8b%d0%b5-%d0%be%d1%89%d1%83%d1%89%d0%b5%d0%bd%d0%b8%d1%8f\/","title":{"rendered":"\u041d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0435 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u044f"},"content":{"rendered":"<p>\u0414\u0430<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2069\" title=\"\u043a\u0440\u044b\u0448\u043a\u0430 \u0431\u0443\u0442\u044b\u043b\u043a\u0438 \u0441 \u043f\u0438\u0442\u044c\u0435\u0432\u043e\u0439 \u0432\u043e\u0434\u043e\u0439\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/02\/Bottled.Water_.Cap_.jpg?resize=300%2C225&#038;ssl=1\" alt=\"\u043a\u0440\u044b\u0448\u043a\u0430 \u0431\u0443\u0442\u044b\u043b\u043a\u0438 \u0441 \u043f\u0438\u0442\u044c\u0435\u0432\u043e\u0439 \u0432\u043e\u0434\u043e\u0439\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/02\/Bottled.Water_.Cap_.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/02\/Bottled.Water_.Cap_.jpg?resize=250%2C188&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/02\/Bottled.Water_.Cap_.jpg?resize=240%2C180&amp;ssl=1 240w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u0436\u0435 \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0435 \u0434\u0435\u0442\u0430\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c \u043f\u043e\u0440\u0430\u0437\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442. \u0422\u0430\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u041c\u0430\u0440\u0442\u0438\u043d \u041b\u0438\u043d\u0434\u0441\u0442\u0440\u043e\u043c (2012) \u043f\u0438\u0448\u0435\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043c\u044b \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0435\u043c \u043b\u0435\u0433\u043a\u0438\u0439 \u0449\u0435\u043b\u0447\u043e\u043a \u0438 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u044f \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u043d\u0438\u044f \u043a\u0440\u044b\u0448\u043a\u0438 \u0431\u0443\u0442\u044b\u043b\u043a\u0438 \u0441 \u043f\u0438\u0442\u044c\u0435\u0432\u043e\u0439 \u0432\u043e\u0434\u043e\u0439. \u0412 \u0418\u043d\u0434\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0443\u0442\u044b\u043b\u043e\u043a \u0441 \u0432\u043e\u0434\u043e\u0439 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0431\u0435\u0441\u0448\u0443\u043c\u043d\u043e (\u0438\u043b\u0438, \u0432\u043e \u0432\u0441\u044f\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0442\u0430\u043a \u0431\u044b\u043b\u043e \u0434\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438). \u0418 \u0443 \u0437\u0430\u043f\u0430\u0434\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u044d\u0442\u043e \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430\u0441\u0442\u043e\u0440\u043e\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043e\u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u043e\u0434\u044b. \u0418 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443 \u0437\u0430\u043f\u0430\u0434\u043d\u043e\u0433\u043e &#8212; \u0442\u0430\u043a, \u043e\u0434\u0438\u043d \u0438\u0437 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0432\u043e\u0434\u044b \u0432 \u0418\u043d\u0434\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b \u044d\u0442\u043e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442 \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0440\u044b\u0432\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435. \u041b\u044e\u0434\u0438 \u0432\u0435\u0440\u044f\u0442, \u0447\u0442\u043e \u0449\u0435\u043b\u0447\u043e\u043a \u0441\u0440\u044b\u0432\u0430 \u043a\u043e\u043b\u044c\u0446\u0430 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u2013 \u043f\u0440\u0438\u0437\u043d\u0430\u043a \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u043e\u0434\u0443 \u043d\u0435 \u043f\u043e\u0434\u0434\u0435\u043b\u0430\u043b\u0438. \u0418 \u043e\u043d\u0438 \u043f\u0440\u0430\u0432\u044b \u2013 \u043a\u0442\u043e \u0431\u044b\u043b \u0432 \u0418\u043d\u0434\u0438\u0438, \u0441\u043b\u044b\u0448\u0430\u043b \u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0432\u0438\u0434\u0435\u043b \u043f\u043e\u043f\u044b\u0442\u043a\u0438 \u043f\u043e\u0434\u0434\u0435\u043b\u043a\u0438 \u043f\u0438\u0442\u044c\u0435\u0432\u043e\u0439 \u0432\u043e\u0434\u044b.<\/p>\n<p>Lindstrom, M. (2012). Brands get physical to build trust. <em>Fast Company<\/em>. Feb 22, 2012. Retrieved: <a href=\"http:\/\/www.fastcompany.com\/1817965\/martin-lindstrom-buyology-marketing-personal-touch-sensory-cues\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.fastcompany.com\/1817965\/martin-lindstrom-buyology-marketing-personal-touch-sensory-cues<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0414\u0430\u0436\u0435 \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0435 \u0434\u0435\u0442\u0430\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c \u043f\u043e\u0440\u0430\u0437\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442. \u0422\u0430\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u041c\u0430\u0440\u0442\u0438\u043d \u041b\u0438\u043d\u0434\u0441\u0442\u0440\u043e\u043c (2012) \u043f\u0438\u0448\u0435\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043c\u044b \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0435\u043c \u043b\u0435\u0433\u043a\u0438\u0439 \u0449\u0435\u043b\u0447\u043e\u043a \u0438 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u044f \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u043d\u0438\u044f \u043a\u0440\u044b\u0448\u043a\u0438 \u0431\u0443\u0442\u044b\u043b\u043a\u0438 \u0441 \u043f\u0438\u0442\u044c\u0435\u0432\u043e\u0439 \u0432\u043e\u0434\u043e\u0439. \u0412 \u0418\u043d\u0434\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0443\u0442\u044b\u043b\u043e\u043a \u0441 \u0432\u043e\u0434\u043e\u0439 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0431\u0435\u0441\u0448\u0443\u043c\u043d\u043e (\u0438\u043b\u0438, \u0432\u043e \u0432\u0441\u044f\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0442\u0430\u043a \u0431\u044b\u043b\u043e \u0434\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438). \u0418 \u0443 \u0437\u0430\u043f\u0430\u0434\u043d\u043e\u0433\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u044d\u0442\u043e \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430\u0441\u0442\u043e\u0440\u043e\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043e\u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u043e\u0434\u044b.&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d0%bd%d0%b5%d0%b7%d0%b0%d0%bc%d0%b5%d1%82%d0%bd%d1%8b%d0%b5-%d0%be%d1%89%d1%83%d1%89%d0%b5%d0%bd%d0%b8%d1%8f\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,48],"tags":[322,847],"class_list":["post-2068","post","type-post","status-publish","format-standard","hentry","category-behaviour","category-48","tag-322","tag-847"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-xm","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/2068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=2068"}],"version-history":[{"count":4,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/2068\/revisions"}],"predecessor-version":[{"id":2075,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/2068\/revisions\/2075"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=2068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=2068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}