{"id":2979,"date":"2012-06-19T22:19:56","date_gmt":"2012-06-19T18:19:56","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=2979"},"modified":"2012-06-19T22:19:56","modified_gmt":"2012-06-19T18:19:56","slug":"%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b0-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b5%d0%bd%d0%b8%d1%8f-%d0%bc%d1%83%d0%bb%d1%8c%d1%82%d0%b8%d1%81%d0%b5%d0%bd%d1%81%d0%be%d1%80%d0%bd%d0%be%d0%b3","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b0-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b5%d0%bd%d0%b8%d1%8f-%d0%bc%d1%83%d0%bb%d1%8c%d1%82%d0%b8%d1%81%d0%b5%d0%bd%d1%81%d0%be%d1%80%d0%bd%d0%be%d0%b3\/","title":{"rendered":"\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043c\u0443\u043b\u044c\u0442\u0438\u0441\u0435\u043d\u0441\u043e\u0440\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2980\" title=\"\u041c\u0443\u043b\u044c\u0442\u0438\u0441\u0435\u043d\u0441\u043e\u0440\u043d\u043e\u0435 \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f - \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044f\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/06\/neuromarketing-hse.jpg?resize=640%2C358&#038;ssl=1\" alt=\"\u041c\u0443\u043b\u044c\u0442\u0438\u0441\u0435\u043d\u0441\u043e\u0440\u043d\u043e\u0435 \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f - \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044f\" width=\"640\" height=\"358\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/06\/neuromarketing-hse.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/06\/neuromarketing-hse.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/06\/neuromarketing-hse.jpg?resize=250%2C140&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/06\/neuromarketing-hse.jpg?resize=550%2C308&amp;ssl=1 550w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/06\/neuromarketing-hse.jpg?resize=322%2C180&amp;ssl=1 322w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/06\/neuromarketing-hse.jpg?resize=536%2C300&amp;ssl=1 536w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\u0411\u044b\u043b \u0432\u0447\u0435\u0440\u0430 \u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 &#171;\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043c\u0443\u043b\u044c\u0442\u0438\u0441\u0435\u043d\u0441\u043e\u0440\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f&#187; <a href=\"http:\/\/marketing.hse.ru\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0412\u044b\u0441\u0448\u0435\u0439 \u0448\u043a\u043e\u043b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u041d\u0418\u0423 \u0412\u0428\u042d<\/a>. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0441\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0431\u044b\u043b\u043e \u0443\u0434\u0435\u043b\u0435\u043d\u043e \u043e\u0431\u043e\u043d\u044f\u043d\u0438\u044e, \u0438 \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e, \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0445\u043e\u0440\u043e\u0448\u043e \u043f\u043e\u0434\u0438\u0441\u043a\u0443\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0447\u0442\u0438 \u043d\u0435 \u0431\u044b\u043b\u043e. \u0412 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u00a0Bert Martin Ohnemuller,\u00a0<a href=\"http:\/\/neuromerchandisinggroup.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Neuromerchandising Group<\/a>, \u0438\u00a0\u0412\u0438\u043a\u0442\u043e\u0440 \u0422\u0440\u0435\u043c\u0437\u0438\u043d. \u0412\u0435\u043b \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u0435\u00a0\u00a0\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u0434\u0440\u0438\u0430\u043d\u043e\u0432 \u0438 \u0410\u043d\u0434\u0440\u0435\u0439 \u041c\u0430\u043c\u043e\u043d\u0442\u043e\u0432.<br \/>\n\u0417\u0430\u043f\u0438\u0441\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0412\u044b\u0441\u0448\u0435\u0439 \u0448\u043a\u043e\u043b\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u041d\u0418\u0423 \u0412\u0428\u042d (<a title=\"\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043c\u0443\u043b\u044c\u0442\u0438\u0441\u0435\u043d\u0441\u043e\u0440\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\" href=\"http:\/\/marketing.hse.ru\/news\/54862149.html\" target=\"_blank\" rel=\"nofollow noopener\">\u0441\u0441\u044b\u043b\u043a\u0430<\/a>).<object style=\"height: 390px; width: 640px;\" width=\"640\" height=\"360\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/2xdjoDFZuHs?version=3&amp;feature=player_detailpage\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0411\u044b\u043b \u0432\u0447\u0435\u0440\u0430 \u043d\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 &#171;\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043c\u0443\u043b\u044c\u0442\u0438\u0441\u0435\u043d\u0441\u043e\u0440\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f&#187; \u0412\u044b\u0441\u0448\u0435\u0439 \u0448\u043a\u043e\u043b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u041d\u0418\u0423 \u0412\u0428\u042d. \u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0441\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0431\u044b\u043b\u043e \u0443\u0434\u0435\u043b\u0435\u043d\u043e \u043e\u0431\u043e\u043d\u044f\u043d\u0438\u044e, \u0438 \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e, \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0445\u043e\u0440\u043e\u0448\u043e \u043f\u043e\u0434\u0438\u0441\u043a\u0443\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0447\u0442\u0438 \u043d\u0435 \u0431\u044b\u043b\u043e. \u0412 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435\u00a0Bert Martin Ohnemuller,\u00a0Neuromerchandising Group, \u0438\u00a0\u0412\u0438\u043a\u0442\u043e\u0440 \u0422\u0440\u0435\u043c\u0437\u0438\u043d. \u0412\u0435\u043b \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u0435\u00a0\u00a0\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0410\u0434\u0440\u0438\u0430\u043d\u043e\u0432 \u0438 \u0410\u043d\u0434\u0440\u0435\u0439 \u041c\u0430\u043c\u043e\u043d\u0442\u043e\u0432. \u0417\u0430\u043f\u0438\u0441\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0412\u044b\u0441\u0448\u0435\u0439 \u0448\u043a\u043e\u043b\u043e\u0439&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b0-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b5%d0%bd%d0%b8%d1%8f-%d0%bc%d1%83%d0%bb%d1%8c%d1%82%d0%b8%d1%81%d0%b5%d0%bd%d1%81%d0%be%d1%80%d0%bd%d0%be%d0%b3\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[803],"tags":[991,990,154,992,804],"class_list":["post-2979","post","type-post","status-publish","format-standard","hentry","category-803","tag-991","tag-990","tag-154","tag-992","tag-804"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-M3","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/2979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=2979"}],"version-history":[{"count":2,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/2979\/revisions"}],"predecessor-version":[{"id":2982,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/2979\/revisions\/2982"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=2979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=2979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=2979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}