{"id":3794,"date":"2012-11-20T17:16:58","date_gmt":"2012-11-20T13:16:58","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=3794"},"modified":"2012-11-20T17:18:59","modified_gmt":"2012-11-20T13:18:59","slug":"%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-%d0%bc%d0%b5%d1%87%d1%82%d1%8b","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-%d0%bc%d0%b5%d1%87%d1%82%d1%8b\/","title":{"rendered":"\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u043c\u0435\u0447\u0442\u044b"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3795\" title=\"Richard Thaler\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/11\/richard-thaler.jpg?resize=400%2C521&#038;ssl=1\" alt=\"Richard Thaler\" width=\"400\" height=\"521\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/11\/richard-thaler.jpg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/11\/richard-thaler.jpg?resize=230%2C300&amp;ssl=1 230w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/11\/richard-thaler.jpg?resize=250%2C326&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/11\/richard-thaler.jpg?resize=138%2C180&amp;ssl=1 138w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/11\/richard-thaler.jpg?resize=384%2C500&amp;ssl=1 384w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u041e\u0431\u0430\u043c\u044b \u0434\u043b\u044f \u0432\u044b\u0431\u043e\u0440\u043d\u043e\u0439 \u0431\u043e\u0440\u044c\u0431\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430\u0441\u044c \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u043e\u0432. \u041d\u0435\u043e\u0431\u044b\u0447\u043d\u043e \u0431\u044b\u043b\u043e \u0442\u043e, \u0447\u0442\u043e \u0432 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437, \u043a\u0430\u043a \u043e\u0442\u043c\u0435\u0447\u0430\u043b \u043e\u0434\u0438\u043d \u0438\u0437 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u043e\u0432, \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0448\u043b\u044b\u0445 \u0432\u044b\u0431\u043e\u0440\u0430\u0445, \u043d\u0435 \u043d\u0430\u0434\u043e \u0431\u044b\u043b\u043e \u00ab\u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c\u00bb \u0441\u0432\u043e\u0438 \u0437\u043d\u0430\u043d\u0438\u044f \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443. \u041b\u044e\u0434\u0438 \u0438\u0437 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0441\u0430\u043c\u0438 \u0436\u0430\u0436\u0434\u0430\u043b\u0438 \u0438\u0434\u0435\u0439 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u0438 \u0445\u043e\u0442\u0435\u043b\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u0434\u0435\u0438 \u043e\u043f\u0438\u0440\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u043d\u0430\u0443\u043a\u0443. \u0422\u0430\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0435, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u043e\u0439 \u0441\u043e \u0441\u043b\u0443\u0445\u043e\u043c, \u0447\u0442\u043e \u041e\u0431\u0430\u043c\u0430 \u2013 \u043c\u0443\u0441\u0443\u043b\u044c\u043c\u0430\u043d\u0438\u043d, \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0447\u043d\u043e \u0441\u043e\u0432\u0435\u0442\u043e\u0432\u0430\u043b\u0438 \u043d\u0435 \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u044c \u044d\u0442\u043e\u0433\u043e, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u0442\u0440\u0438\u0446\u0430\u043d\u0438\u0435 \u0431\u0443\u0434\u0435\u0442 \u043b\u0438\u0448\u044c \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0442\u044c \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u0441\u0442\u043e\u0438\u043b\u043e \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0442\u044c \u0447\u0442\u043e \u041e\u0431\u0430\u043c\u0430 \u2013 \u0445\u0440\u0438\u0441\u0442\u0438\u0430\u043d\u0438\u043d. \u041e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u043c\u043d\u043e\u0433\u043e \u0432\u0441\u0435\u0433\u043e, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u044b, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u044f <a title=\"\u0421\u0442\u0430\u043d\u044c\u0442\u0435 \u0433\u043e\u043b\u043e\u0441\u0443\u044e\u0449\u0438\u043c\" href=\"https:\/\/mindware.ru\/blog\/?p=1418\" target=\"_blank\">\u043f\u0438\u0441\u0430\u043b<\/a> \u0440\u0430\u043d\u0435\u0435. \u0412 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u043e\u0432 \u0431\u044b\u043b\u0438 \u0420\u043e\u0431\u0435\u0440\u0442 \u0427\u0430\u043b\u0434\u0438\u043d\u0438, \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u044b \u0432\u0441\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u043f\u043e \u043a\u043d\u0438\u0433\u0430\u043c \u043e \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0438 \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u0438\u0439, \u0420\u0438\u0447\u0430\u0440\u0434 \u0422\u0435\u0439\u043b\u0435\u0440 (\u043d\u0430 \u0444\u043e\u0442\u043e), \u043e\u0434\u0438\u043d \u0438\u0437 \u043e\u0442\u0446\u043e\u0432 \u043d\u0435\u0439\u0440\u043e\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438, \u0430\u0432\u0442\u043e\u0440 \u043a\u043d\u0438\u0433\u0438 <a title=\"Nudge\" href=\"https:\/\/mindware.ru\/blog\/?p=597\"><em>Nudge<\/em><\/a>,\u00a0 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435, \u043c\u0435\u043d\u0435\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u0435 \u0443\u0447\u0435\u043d\u044b\u0435 (Carey, 2012).<\/p>\n<p>Carey, B. (2012). Academic \u2018Dream Team\u2019 helped Obama\u2019s effort. <em>The New York Times<\/em>. November 12, 2012. <a title=\"Academic \u2018Dream Team\u2019 helped Obama\u2019s effort.\" href=\"http:\/\/www.nytimes.com\/2012\/11\/13\/health\/dream-team-of-behavioral-scientists-advised-obama-campaign.html?_r=0\" target=\"_blank\" rel=\"nofollow noopener\">\u0421\u0441\u044b\u043b\u043a\u0430<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u041e\u0431\u0430\u043c\u044b \u0434\u043b\u044f \u0432\u044b\u0431\u043e\u0440\u043d\u043e\u0439 \u0431\u043e\u0440\u044c\u0431\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430\u0441\u044c \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u043e\u0432. \u041d\u0435\u043e\u0431\u044b\u0447\u043d\u043e \u0431\u044b\u043b\u043e \u0442\u043e, \u0447\u0442\u043e \u0432 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437, \u043a\u0430\u043a \u043e\u0442\u043c\u0435\u0447\u0430\u043b \u043e\u0434\u0438\u043d \u0438\u0437 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u043e\u0432, \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0448\u043b\u044b\u0445 \u0432\u044b\u0431\u043e\u0440\u0430\u0445, \u043d\u0435 \u043d\u0430\u0434\u043e \u0431\u044b\u043b\u043e \u00ab\u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c\u00bb \u0441\u0432\u043e\u0438 \u0437\u043d\u0430\u043d\u0438\u044f \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443. \u041b\u044e\u0434\u0438 \u0438\u0437 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0441\u0430\u043c\u0438 \u0436\u0430\u0436\u0434\u0430\u043b\u0438 \u0438\u0434\u0435\u0439 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u0438 \u0445\u043e\u0442\u0435\u043b\u0438, \u0447\u0442\u043e\u0431\u044b \u0438\u0434\u0435\u0438 \u043e\u043f\u0438\u0440\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u043d\u0430\u0443\u043a\u0443. \u0422\u0430\u043a, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-%d0%bc%d0%b5%d1%87%d1%82%d1%8b\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[420,3],"tags":[247,586,93,70],"class_list":["post-3794","post","type-post","status-publish","format-standard","hentry","category-420","category-behaviour","tag-nudge","tag-586","tag-93","tag-70"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-Zc","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/3794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=3794"}],"version-history":[{"count":4,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/3794\/revisions"}],"predecessor-version":[{"id":3805,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/3794\/revisions\/3805"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=3794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=3794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=3794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}