{"id":3867,"date":"2012-12-05T16:05:14","date_gmt":"2012-12-05T12:05:14","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=3867"},"modified":"2012-12-05T16:05:14","modified_gmt":"2012-12-05T12:05:14","slug":"%d0%b0%d0%b9-%d1%82%d1%80%d0%b5%d0%ba%d0%b8%d0%bd%d0%b3-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d0%b2%d0%b0%d0%b5%d1%82%d1%81%d1%8f-%d0%b1%d1%8b%d1%81%d1%82%d1%80%d0%b5%d0%b5-%d1%87%d0%b5%d0%bc-%d0%b2%d1%8b","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d0%b0%d0%b9-%d1%82%d1%80%d0%b5%d0%ba%d0%b8%d0%bd%d0%b3-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d0%b2%d0%b0%d0%b5%d1%82%d1%81%d1%8f-%d0%b1%d1%8b%d1%81%d1%82%d1%80%d0%b5%d0%b5-%d1%87%d0%b5%d0%bc-%d0%b2%d1%8b\/","title":{"rendered":"\u0410\u0439-\u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0435\u043c \u0432\u044b \u0434\u0443\u043c\u0430\u0435\u0442\u0435"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3868\" title=\"Eric Singler\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/12\/eric.singler.jpg?resize=640%2C362&#038;ssl=1\" alt=\"Eric Singler\" width=\"640\" height=\"362\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/12\/eric.singler.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/12\/eric.singler.jpg?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/12\/eric.singler.jpg?resize=250%2C141&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/12\/eric.singler.jpg?resize=550%2C311&amp;ssl=1 550w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/12\/eric.singler.jpg?resize=318%2C180&amp;ssl=1 318w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2012\/12\/eric.singler.jpg?resize=530%2C300&amp;ssl=1 530w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>The Economist \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b <a title=\"Eye racking. Eyes have it.\" href=\"http:\/\/www.economist.com\/news\/technology-quarterly\/21567195-computer-interfaces-ability-determine-location-persons-gaze?goback=.gde_852427_member_191814439\" target=\"_blank\" rel=\"nofollow noopener\">\u0441\u0442\u0430\u0442\u044c\u044e <\/a>\u043f\u0440\u043e \u0430\u0439-\u0442\u0440\u0435\u043a\u0438\u043d\u0433. \u041e\u043d\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441\u043e \u0441\u043b\u043e\u0432 \u042d\u0440\u0438\u043a\u0430 \u0421\u0438\u043d\u0433\u043b\u0451\u0440\u0430, \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 <em>In Vivo BVA<\/em> (\u043d\u0430 \u0444\u043e\u0442\u043e \u0432\u0432\u0435\u0440\u0445\u0443 \u2013 \u043a\u0430\u0434\u0440 \u0438\u0437 \u0444\u0438\u043b\u044c\u043c\u0430 <em>Cash <\/em><em>investigation: <\/em><em>Neuromarketing, <\/em><em>votre <\/em><em>cerveau <\/em><em>les <\/em><em>int\u00e9<\/em><em>resse, 2012<\/em>). \u041d\u0430 \u0437\u0430\u0434\u043d\u0435\u043c \u043f\u043b\u0430\u043d\u0435 \u2013 \u043e\u0434\u0438\u043d \u0438\u0437 \u0438\u0445 19 \u043f\u043e\u043b\u0438\u0433\u043e\u043d\u043e\u0432-\u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u0432, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n<p>\u041d\u043e \u0430\u0439-\u0442\u0440\u0435\u043a\u0438\u043d\u0433, \u043a\u0430\u043a \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435. \u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0444\u0430\u043a\u0442\u043e\u0432 \u0438\u0437 \u0441\u0442\u0430\u0442\u044c\u0438:<\/p>\n<ul>\n<li><em>Haier<\/em>, \u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0438, \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u043b \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u0430, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0433\u043e \u0430\u0439-\u0442\u0440\u0435\u043a\u0435\u0440\u043e\u043c.<\/li>\n<li><em>Eye-Com Corporation<\/em>, \u0421\u0428\u0410, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0430\u0439-\u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 \u0432 \u043c\u0430\u0441\u043a\u0443 \u0430\u043a\u0432\u0430\u043b\u0430\u043d\u0433\u0438\u0441\u0442\u043e\u0432 \u0434\u043b\u044f <em>\u041c\u043e\u0440\u0441\u043a\u0438\u0445<\/em><em> \u041a\u043e\u0442\u0438\u043a\u043e\u0432<\/em>. \u041c\u0430\u0441\u043a\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0443\u0441\u0442\u0430\u043b\u043e\u0441\u0442\u044c \u0431\u043e\u0439\u0446\u0430, \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043a\u0438\u0441\u043b\u043e\u0440\u043e\u0434\u0430 \u0432 \u043a\u0440\u043e\u0432\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b. \u041d\u0430\u0448\u0438 \u0433\u043b\u0430\u0437\u0430 \u043c\u043e\u0433\u0443\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0438 \u0442\u0430\u043a\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e.<\/li>\n<li><em>EyeTracking<\/em>, \u0440\u0430\u0441\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u043d\u0430\u044f \u0432 \u0421\u0430\u043d-\u0414\u0438\u0435\u0433\u043e, \u0421\u0428\u0410, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0439-\u0442\u0440\u0435\u043a\u0435\u0440\u0430, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0449\u0435\u0435, \u043a\u0430\u043a\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u043c\u0443\u0441\u043a\u0443\u043b\u044b \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0438 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0437\u0440\u0430\u0447\u043e\u043a. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u044b \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u043f\u0440\u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u043a\u0430\u043a\u0438\u0445-\u0442\u043e \u043d\u043e\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439. \u0414\u0432\u0430 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0441\u043a\u0438\u0445 \u0433\u043e\u0441\u043f\u0438\u0442\u0430\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u044e\u0442 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e \u0434\u043b\u044f \u0444\u0438\u043a\u0441\u0430\u0446\u0438\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u043a\u043e\u0433\u0434\u0430 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0439\u0441\u044f \u0445\u0438\u0440\u0443\u0440\u0433-\u0443\u0440\u043e\u043b\u043e\u0433 \u0433\u043e\u0442\u043e\u0432 \u043a \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u0435.<\/li>\n<\/ul>\n<p>\u041e\u0447\u0435\u043d\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0438 \u0432\u0437\u0432\u0435\u0448\u0435\u043d\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f. <a title=\"Economist. Eye racking. Eyes have it.\" href=\"http:\/\/www.economist.com\/news\/technology-quarterly\/21567195-computer-interfaces-ability-determine-location-persons-gaze?goback=.gde_852427_member_191814439\" target=\"_blank\" rel=\"nofollow noopener\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Economist \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b \u0441\u0442\u0430\u0442\u044c\u044e \u043f\u0440\u043e \u0430\u0439-\u0442\u0440\u0435\u043a\u0438\u043d\u0433. \u041e\u043d\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441\u043e \u0441\u043b\u043e\u0432 \u042d\u0440\u0438\u043a\u0430 \u0421\u0438\u043d\u0433\u043b\u0451\u0440\u0430, \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 In Vivo BVA (\u043d\u0430 \u0444\u043e\u0442\u043e \u0432\u0432\u0435\u0440\u0445\u0443 \u2013 \u043a\u0430\u0434\u0440 \u0438\u0437 \u0444\u0438\u043b\u044c\u043c\u0430 Cash investigation: Neuromarketing, votre cerveau les int\u00e9resse, 2012). \u041d\u0430 \u0437\u0430\u0434\u043d\u0435\u043c \u043f\u043b\u0430\u043d\u0435 \u2013 \u043e\u0434\u0438\u043d \u0438\u0437 \u0438\u0445 19 \u043f\u043e\u043b\u0438\u0433\u043e\u043d\u043e\u0432-\u0441\u0443\u043f\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u0432, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f. \u041d\u043e \u0430\u0439-\u0442\u0440\u0435\u043a\u0438\u043d\u0433, \u043a\u0430\u043a \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043d\u0435&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d0%b0%d0%b9-%d1%82%d1%80%d0%b5%d0%ba%d0%b8%d0%bd%d0%b3-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d0%b2%d0%b0%d0%b5%d1%82%d1%81%d1%8f-%d0%b1%d1%8b%d1%81%d1%82%d1%80%d0%b5%d0%b5-%d1%87%d0%b5%d0%bc-%d0%b2%d1%8b\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[803],"tags":[1014,805,1047,1016,804],"class_list":["post-3867","post","type-post","status-publish","format-standard","hentry","category-803","tag-eye-tracker","tag-eye-tracking","tag-1047","tag-1016","tag-804"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-10n","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/3867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=3867"}],"version-history":[{"count":4,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/3867\/revisions"}],"predecessor-version":[{"id":3872,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/3867\/revisions\/3872"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=3867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=3867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=3867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}