{"id":4578,"date":"2013-05-06T13:28:55","date_gmt":"2013-05-06T09:28:55","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=4578"},"modified":"2013-05-06T13:28:55","modified_gmt":"2013-05-06T09:28:55","slug":"%d0%b0-%d1%83-%d0%bd%d0%b0%d1%81-%d0%b2-%d0%ba%d0%b2%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%b5-%d0%b3%d0%b0%d0%b7-%d0%b0-%d1%83-%d0%b2%d0%b0%d1%81","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d0%b0-%d1%83-%d0%bd%d0%b0%d1%81-%d0%b2-%d0%ba%d0%b2%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%b5-%d0%b3%d0%b0%d0%b7-%d0%b0-%d1%83-%d0%b2%d0%b0%d1%81\/","title":{"rendered":"\u0410 \u0443 \u043d\u0430\u0441 \u0432 \u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0435 \u0433\u0430\u0437, \u0430 \u0443 \u0432\u0430\u0441?"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4579\" alt=\"David Halpern\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2013\/05\/David-Halpern.jpg?resize=400%2C459&#038;ssl=1\" width=\"400\" height=\"459\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2013\/05\/David-Halpern.jpg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2013\/05\/David-Halpern.jpg?resize=261%2C300&amp;ssl=1 261w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2013\/05\/David-Halpern.jpg?resize=250%2C287&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2013\/05\/David-Halpern.jpg?resize=157%2C180&amp;ssl=1 157w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\u041a\u0430\u043a \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442 \u0433\u0430\u0437\u0435\u0442\u0430 <a title=\"&#039;Nudge unit&#039; to become profit-making\" href=\"http:\/\/www.guardian.co.uk\/society\/2013\/may\/01\/policy-francismaude?CMP=twt_fd\" target=\"_blank\" rel=\"nofollow noopener\"><em>The Guardian<\/em><\/a> (Wintour, 2013), <em>\u041f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0418\u043d\u0441\u0430\u0439\u0442\u0430<\/em> (<em>Behavioural Insight Team<\/em>) \u0438\u043b\u0438, \u043a\u0430\u043a \u0435\u0433\u043e \u0435\u0449\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442, <em>Nudge Unit,<\/em> \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 (\u044f \u043f\u0438\u0441\u0430\u043b \u043e \u043d\u0435\u043c: <a title=\"Nudge \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f\" href=\"https:\/\/mindware.ru\/blog\/?p=868\">Nudge \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f<\/a>) \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435\u043c. \u0417\u0430 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430, \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438\u0437 \u0434\u0435\u0441\u044f\u0442\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043f\u043e\u0434 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0414\u044d\u0432\u0438\u0434\u0430 \u0425\u0430\u043b\u043f\u0435\u0440\u043d\u0430 (David Halpern, \u043d\u0430 \u0441\u043d\u0438\u043c\u043a\u0435 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438), \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043e\u0431\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u0431\u044e\u0434\u0436\u0435\u0442\u0443 \u0441\u0442\u0440\u0430\u043d\u044b \u0432 500 \u0442\u044b\u0441\u044f\u0447 \u0444\u0443\u043d\u0442\u043e\u0432 (\u043d\u043e, \u043f\u043e \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f\u043c \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430, \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043b\u043e \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u0444\u0443\u043d\u0442\u043e\u0432), \u043f\u0440\u043e\u0434\u0435\u043b\u0430\u043b\u043e \u043d\u0435\u043c\u0430\u043b\u043e \u0440\u0430\u0431\u043e\u0442\u044b. \u0422\u0435\u043c\u044b \u0440\u0430\u0431\u043e\u0442 &#8212; \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0433\u0440\u0430\u0436\u0434\u0430\u043d \u0441\u0442\u0440\u0430\u043d\u044b \u0431\u0435\u0437 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u043e\u043d\u043e\u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u0430, \u0432 \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u0445 \u043e\u0431\u0440\u0430\u0437\u0430 \u0436\u0438\u0437\u043d\u0438 \u0438 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u044f. \u041c\u0435\u0442\u043e\u0434\u044b \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439: \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435, \u0438 \u0442\u0435, \u0447\u0442\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439, \u043d\u0435\u0439\u0440\u043e\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439, \u0438 \u043d\u0435\u0439\u0440\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u044d\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043a\u0443\u0440\u0435\u043d\u0438\u044f, \u043e\u0436\u0438\u0440\u0435\u043d\u0438\u044f, \u0431\u043b\u0430\u0433\u043e\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u043e\u0447. \u0423\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u043e\u0441\u044c \u043a\u0430\u043a \u0441\u0430\u043c\u043e \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438, \u0437\u0430\u0440\u0443\u0431\u0435\u0436\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430, \u0438 \u0447\u0430\u0441\u0442\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<p>\u041d\u043e\u0432\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0431\u0443\u0434\u0435\u0442 \u0442\u0435\u043f\u0435\u0440\u044c \u043b\u0438\u0448\u044c \u043d\u0430 30% \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0430\u0442\u044c \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0443, \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0438 \u0441\u0430\u043c\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430. \u041f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0443\u0432\u0435\u0440\u0435\u043d\u043e, \u0447\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0445 \u0437\u043d\u0430\u043d\u0438\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0431\u0430\u0437\u0443 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u043e\u0432.<\/p>\n<p>\u041d\u0430\u043c \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0440\u0430\u0434\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0437\u0430 \u043d\u0438\u0445, \u0438 \u043f\u043e\u0436\u0435\u043b\u0430\u0442\u044c \u0438\u043c \u0443\u0434\u0430\u0447\u0438. \u0412 \u0420\u043e\u0441\u0441\u0438\u0438 \u044d\u0442\u043e \u043d\u0435 \u043d\u0443\u0436\u043d\u043e &#8212; \u0443 \u043d\u0430\u0441 \u0441\u0430\u043c\u044b\u0435 \u043b\u0443\u0447\u0448\u0438\u0435 \u0447\u0438\u043d\u043e\u0432\u043d\u0438\u043a\u0438, \u0434\u0435\u043f\u0443\u0442\u0430\u0442\u044b \u0438 \u043f\u043e\u043f\u044b, \u043e\u043d\u0438 \u0438 \u0442\u0430\u043a \u0432\u0441\u0435 \u0437\u043d\u0430\u044e\u0442 \u0438 \u0434\u0435\u043b\u0430\u044e\u0442 \u0432\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0435, \u0447\u0442\u043e\u0431\u044b \u0432\u0441\u0435\u043c \u043d\u0430\u043c \u0436\u0438\u043b\u043e\u0441\u044c \u0437\u0434\u043e\u0440\u043e\u0432\u043e \u0438 \u0432\u0435\u0441\u0435\u043b\u043e.<\/p>\n<p>Wintour, P. (2013). &#8216;Nudge unit&#8217; to become profit-making. <em>The Guardian<\/em>, 1 May 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442 \u0433\u0430\u0437\u0435\u0442\u0430 The Guardian (Wintour, 2013), \u041f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u041f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0418\u043d\u0441\u0430\u0439\u0442\u0430 (Behavioural Insight Team) \u0438\u043b\u0438, \u043a\u0430\u043a \u0435\u0433\u043e \u0435\u0449\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442, Nudge Unit, \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 (\u044f \u043f\u0438\u0441\u0430\u043b \u043e \u043d\u0435\u043c: Nudge \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f) \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435\u043c. \u0417\u0430 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430, \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438\u0437 \u0434\u0435\u0441\u044f\u0442\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043f\u043e\u0434 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0414\u044d\u0432\u0438\u0434\u0430 \u0425\u0430\u043b\u043f\u0435\u0440\u043d\u0430 (David Halpern, \u043d\u0430 \u0441\u043d\u0438\u043c\u043a\u0435 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438), \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043e\u0431\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u0431\u044e\u0434\u0436\u0435\u0442\u0443 \u0441\u0442\u0440\u0430\u043d\u044b \u0432&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d0%b0-%d1%83-%d0%bd%d0%b0%d1%81-%d0%b2-%d0%ba%d0%b2%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%b5-%d0%b3%d0%b0%d0%b7-%d0%b0-%d1%83-%d0%b2%d0%b0%d1%81\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[36,803,3,67,9],"tags":[266,116,193,217,109,1232],"class_list":["post-4578","post","type-post","status-publish","format-standard","hentry","category-36","category-803","category-behaviour","category---2","category-persuasion","tag-266","tag-116","tag-193","tag-217","tag-109","tag--nudge"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-1bQ","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/4578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=4578"}],"version-history":[{"count":7,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/4578\/revisions"}],"predecessor-version":[{"id":4586,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/4578\/revisions\/4586"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=4578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=4578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=4578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}