{"id":760,"date":"2010-11-17T19:42:49","date_gmt":"2010-11-17T19:42:49","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=760"},"modified":"2012-05-02T11:52:05","modified_gmt":"2012-05-02T07:52:05","slug":"%d1%83%d0%b7%d0%bd%d0%b0%d1%82%d1%8c-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d0%ba%d0%b0%d0%b7%d0%b0%d0%bd%d0%b8%d0%b5-%e2%80%93-%d0%b7%d0%bd%d0%b0%d1%87%d0%b8%d1%82-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d0%ba%d0%b0","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d1%83%d0%b7%d0%bd%d0%b0%d1%82%d1%8c-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d0%ba%d0%b0%d0%b7%d0%b0%d0%bd%d0%b8%d0%b5-%e2%80%93-%d0%b7%d0%bd%d0%b0%d1%87%d0%b8%d1%82-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d0%ba%d0%b0\/","title":{"rendered":"\u0423\u0437\u043d\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u2013 \u0437\u043d\u0430\u0447\u0438\u0442 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u044c"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-762\" title=\"\u0421\u0442\u043e\u043b\u0438\u043a \u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0435\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2010\/11\/restaurant-table.jpg?resize=300%2C285&#038;ssl=1\" alt=\"\u0421\u0442\u043e\u043b\u0438\u043a \u0432 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0435\" width=\"300\" height=\"285\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2010\/11\/restaurant-table.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2010\/11\/restaurant-table.jpg?resize=250%2C238&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2010\/11\/restaurant-table.jpg?resize=189%2C180&amp;ssl=1 189w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0435\u0442\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u0431\u0443\u0434\u0435\u0442 \u043b\u0438 \u043e\u043d \u0434\u0435\u043b\u0430\u0442\u044c \u0447\u0442\u043e-\u0442\u043e \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c, \u0438 \u043e\u043d \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u00ab\u0434\u0430\u00bb, \u044d\u0442\u043e\u0442 \u0444\u0430\u043a\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e \u0442\u0430\u043a \u0438 \u0441\u043b\u0443\u0447\u0438\u0442\u0441\u044f. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u0442\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u043f\u043e \u043f\u043e\u0432\u043e\u0434\u0443 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0439, \u0431\u0443\u0434\u0443\u0442 \u043b\u0438 \u043b\u044e\u0434\u0438 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u0442\u044c, \u043f\u043e\u0434\u043d\u044f\u043b\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0433\u043e\u043b\u043e\u0441\u0443\u044e\u0449\u0438\u0445 \u0441 61 \u0434\u043e 87% (Goldstein, Martin, &amp; Cialdini, 2008).<\/p>\n<p>\u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0445 \u0443\u0441\u043f\u0435\u0445\u043e\u0432 \u0434\u043e\u0441\u0442\u0438\u0433 \u043e\u0434\u0438\u043d \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u2013 \u043a\u043e\u0433\u0434\u0430 \u043b\u044e\u0434\u0438 \u0431\u0440\u043e\u043d\u0438\u0440\u0443\u044e\u0442 \u0441\u0442\u043e\u043b\u0438\u043a, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u043f\u0440\u0438\u0448\u043b\u0438, \u043b\u0438\u0431\u043e \u0430\u043d\u043d\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0437\u0430\u043a\u0430\u0437, \u043d\u043e \u043b\u044e\u0434\u0438 \u043c\u043e\u0433\u0443\u0442 \u0434\u0435\u043b\u0430\u0442\u044c \u043a\u0430\u043a \u0442\u043e, \u0442\u0430\u043a \u0438 \u0434\u0440\u0443\u0433\u043e\u0435, \u043d\u043e \u0445\u0443\u0436\u0435 \u0432\u0441\u0435\u0433\u043e \u2013 \u043d\u0435 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0430\u0442\u044c \u043e \u043d\u0435\u044f\u0432\u043a\u0435.<\/p>\n<p>\u041a\u043e\u0433\u0434\u0430 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u0442\u043e\u0440 \u0438\u0437\u043c\u0435\u043d\u0438\u043b \u0442\u0435\u043a\u0441\u0442 \u043f\u0440\u0438 \u0437\u0430\u043a\u0430\u0437\u0435 \u0441\u0442\u043e\u043b\u0438\u043a\u0430, \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430\u0441\u044c. \u0412\u043c\u0435\u0441\u0442\u043e \u0441\u043b\u043e\u0432 \u00ab\u041f\u043e\u0436\u0430\u043b\u0443\u0439\u0441\u0442\u0430, \u043f\u043e\u0437\u0432\u043e\u043d\u0438\u0442\u0435, \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u043f\u0440\u0438\u0434\u0435\u0442\u0435\u00bb \u0442\u0435\u043a\u0441\u0442 \u0441\u0442\u0430\u043b \u0438\u043c\u0435\u0442\u044c \u0432\u0438\u0434: \u00ab\u0412\u044b \u043f\u043e\u0437\u0432\u043e\u043d\u0438\u0442\u0435, \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0438\u0439\u0442\u0438?\u00bb \u041d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043b\u044e\u0434\u0438 \u0441\u0442\u0430\u043b\u0438 \u0437\u0432\u043e\u043d\u0438\u0442\u044c \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0447\u0430\u0449\u0435, \u0435\u0441\u043b\u0438 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u0439\u0442\u0438, \u043b\u044e\u0434\u0438 \u0441\u0442\u0430\u043b\u0438 \u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u044c \u0447\u0430\u0449\u0435 \u2013 <em>no show<\/em> \u0443\u043f\u0430\u043b \u0441 30% \u0434\u043e 10%.<\/p>\n<p>\u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e, \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0435\u043c \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f, \u043d\u0430\u0434\u043e \u0437\u0430\u0434\u0430\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441 \u0438 \u0434\u043e\u0436\u0438\u0434\u0430\u0442\u044c\u0441\u044f \u043e\u0442\u0432\u0435\u0442\u0430 \u00ab\u0434\u0430\u00bb, \u0430 \u043f\u043e\u0442\u043e\u043c \u0441\u043a\u0430\u0437\u0430\u0442\u044c: \u00ab\u041e\u0442\u043b\u0438\u0447\u043d\u043e. \u0422\u043e\u0433\u0434\u0430 \u044f \u0432\u0430\u0441 \u043f\u043e\u043c\u0435\u0447\u0443 \u043a\u0430\u043a \u00ab\u0434\u0430\u00bb \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u043c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0443, \u0447\u0442\u043e \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435\u00bb. \u042d\u0442\u0438\u043c \u0441\u0430\u043c\u044b\u043c \u0432\u044b \u0434\u0435\u043b\u0430\u0435\u0442\u0435 \u0442\u0440\u0438 \u0432\u0435\u0449\u0438: \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u044c\u043d\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435, \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u0438 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u0444\u0430\u043a\u0442\u0430.<\/p>\n<p>Goldstein, N. J., Martin, S. J., &amp; Cialdini, R. B. (2008). <em>Yes!: 50 scientifically proven ways to be persuasive<\/em>. New York: Free Press.<\/p>\n<p>\u0424\u043e\u0442\u043e: <a href=\"http:\/\/www.cormoranthotel.co.uk\/cormorant-restaurant\" target=\"_blank\" rel=\"nofollow noopener\">\u0421ormoran \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u0432 Golant, Fowey, Cornwall<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0435\u0442\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u0431\u0443\u0434\u0435\u0442 \u043b\u0438 \u043e\u043d \u0434\u0435\u043b\u0430\u0442\u044c \u0447\u0442\u043e-\u0442\u043e \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c, \u0438 \u043e\u043d \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u00ab\u0434\u0430\u00bb, \u044d\u0442\u043e\u0442 \u0444\u0430\u043a\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e \u0442\u0430\u043a \u0438 \u0441\u043b\u0443\u0447\u0438\u0442\u0441\u044f. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u044d\u0442\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u043f\u043e \u043f\u043e\u0432\u043e\u0434\u0443 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0439, \u0431\u0443\u0434\u0443\u0442 \u043b\u0438 \u043b\u044e\u0434\u0438 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u0442\u044c, \u043f\u043e\u0434\u043d\u044f\u043b\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0433\u043e\u043b\u043e\u0441\u0443\u044e\u0449\u0438\u0445 \u0441 61 \u0434\u043e 87% (Goldstein, Martin, &amp; Cialdini, 2008). \u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0445 \u0443\u0441\u043f\u0435\u0445\u043e\u0432 \u0434\u043e\u0441\u0442\u0438\u0433 \u043e\u0434\u0438\u043d \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d \u2013 \u043a\u043e\u0433\u0434\u0430 \u043b\u044e\u0434\u0438&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d1%83%d0%b7%d0%bd%d0%b0%d1%82%d1%8c-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d0%ba%d0%b0%d0%b7%d0%b0%d0%bd%d0%b8%d0%b5-%e2%80%93-%d0%b7%d0%bd%d0%b0%d1%87%d0%b8%d1%82-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d0%ba%d0%b0\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[67,9],"tags":[42,76],"class_list":["post-760","post","type-post","status-publish","format-standard","hentry","category---2","category-persuasion","tag-42","tag-76"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-cg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":6,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":2662,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions\/2662"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}