{"id":8919,"date":"2018-05-22T20:35:09","date_gmt":"2018-05-22T17:35:09","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=8919"},"modified":"2018-05-22T23:18:22","modified_gmt":"2018-05-22T20:18:22","slug":"%d0%b1%d0%b8%d0%b3-%d0%bc%d0%b0%d0%ba-%d0%bd%d0%b0%d0%b2%d1%81%d0%b5%d0%b3%d0%b4%d0%b0","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d0%b1%d0%b8%d0%b3-%d0%bc%d0%b0%d0%ba-%d0%bd%d0%b0%d0%b2%d1%81%d0%b5%d0%b3%d0%b4%d0%b0\/","title":{"rendered":"\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u043e\u0435 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0411\u0438\u0433 \u041c\u0430\u043a\u0430"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8920\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=1020%2C433&#038;ssl=1\" alt=\"\u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u043f\u043e \u041c\u0430\u043a\u0434\u043e\u043d\u0430\u043b\u044c\u0434\u0441\u0443\" width=\"1020\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?w=1193&amp;ssl=1 1193w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=250%2C106&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=550%2C234&amp;ssl=1 550w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=800%2C340&amp;ssl=1 800w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=424%2C180&amp;ssl=1 424w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=706%2C300&amp;ssl=1 706w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-1.jpg?resize=1177%2C500&amp;ssl=1 1177w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\u041d\u0430\u0448\u0430 \u043b\u044e\u0431\u043e\u0432\u044c \u043a \u0411\u0438\u0433 \u041c\u0430\u043a\u0443 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u0438 \u043d\u0438\u043a\u0443\u0434\u0430 \u043d\u0435 \u0434\u0435\u043d\u0435\u0442\u0441\u044f. \u0418\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043a\u0443\u044e \u043c\u044b\u0441\u043b\u044c \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0440\u043e\u043b\u0438\u043a, \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u044b\u0439 McDonalds \u043a 50-\u0442\u0438 \u043b\u0435\u0442\u0438\u044e \u0411\u0438\u0433 \u041c\u0430\u043a\u0430. \u0412\u0438\u0434\u0435\u043e \u0443\u043d\u043e\u0441\u0438\u0442 \u043d\u0430\u0441 \u0432 \u0434\u0430\u043b\u0435\u043a\u0438\u0439 2068 \u0433\u043e\u0434, \u0438 \u0447\u0442\u043e \u0436\u0435 \u043c\u044b \u0442\u0430\u043c \u0432\u0438\u0434\u0438\u043c?<\/p>\n<p>\u041c\u043d\u0435 \u043d\u0440\u0430\u0432\u044f\u0442\u0441\u044f \u043b\u044e\u0431\u044b\u0435 \u0438 \u0432\u0441\u044f\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u043f\u044b\u0442\u043a\u0438 \u0432\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0435\u0435. \u041e\u043d\u0438 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0438 \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 &#8212; \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435. \u042d\u0442\u043e\u0442 \u0440\u043e\u043b\u0438\u043a \u0445\u043e\u0440\u043e\u0448 \u0432 \u044d\u0442\u043e\u043c \u043f\u043b\u0430\u043d\u0435. \u0410 \u0447\u0442\u043e, \u043c\u0430\u0448\u0438\u043d\u044b \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0431\u0443\u0434\u0443\u0442 \u0435\u0437\u0434\u0438\u0442\u044c \u0432\u043e\u0442 \u0442\u0430\u043a \u0438 \u043e\u0431\u043b\u0438\u0432\u0430\u0442\u044c \u0432\u043e\u0434\u043e\u0439 \u0438\u0437 \u043b\u0443\u0436? \u041e\u0442\u043a\u0443\u0434\u0430 \u043b\u0443\u0436\u0438-\u0442\u043e \u0432\u043e\u043e\u0431\u0449\u0435? \u0418 \u0447\u0435\u0433\u043e \u0441\u0442\u043e\u044f\u0442 \u0438 \u0436\u0434\u0443\u0442 \u044d\u0442\u0438 \u043b\u044e\u0434\u0438 \u0443 \u043f\u0435\u0448\u0435\u0445\u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430? \u041e\u0442\u043a\u0443\u0434\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0432\u0437\u044f\u043b\u0441\u044f \u0437\u043e\u043d\u0442\u0438\u043a? \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8921\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=1020%2C433&#038;ssl=1\" alt=\"\u0434\u043e\u0436\u0434\u044c \u0432 2068 \u0433\u043e\u0434\u0443\" width=\"1020\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?w=1193&amp;ssl=1 1193w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=250%2C106&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=550%2C234&amp;ssl=1 550w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=800%2C340&amp;ssl=1 800w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=424%2C180&amp;ssl=1 424w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=706%2C300&amp;ssl=1 706w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2018\/05\/mcdonalds-3.jpg?resize=1177%2C500&amp;ssl=1 1177w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\u0412 \u043a\u043e\u043d\u0446\u0435 \u043f\u043e\u0434\u0432\u043e\u0434\u043a\u0430 \u043a \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u043e\u043c\u0443 \u043f\u0430\u0440\u043d\u043e\u043c\u0443 \u043f\u043e\u0435\u0434\u0430\u043d\u0438\u044e \u0431\u0443\u0440\u0433\u0435\u0440\u043e\u0432: \u00ab<em>\u041c\u043d\u043e\u0433\u043e\u0435 \u043c\u043e\u0436\u0435\u0442 \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c\u0441\u044f, \u043a\u0440\u043e\u043c\u0435 \u0432\u0435\u0449\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f<\/em>\u00bb.<\/p>\n<p>\u041c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c, \u0442\u043e \u0447\u0442\u043e \u0432\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u043b \u0441\u0435\u0431\u0435 \u041c\u0430\u043a\u0434\u043e\u043d\u0430\u043b\u044c\u0434\u0441 (\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e, \u043f\u043e \u0435\u0433\u043e \u0431\u0440\u0438\u0444\u0443, \u043d\u0435\u0432\u0430\u0436\u043d\u043e), \u0433\u0434\u0435 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043d\u043e\u0432\u0438\u0437\u043d\u0430 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0437\u043e\u043d\u0442\u0438\u043a\u0435, \u043f\u0430\u0440\u044f\u0449\u0438\u043c \u043d\u0430\u0434 \u0433\u043e\u043b\u043e\u0432\u043e\u0439, \u0438 \u0435\u0441\u0442\u044c \u0442\u043e\u0442 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0431\u0443\u0434\u0435\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0411\u0438\u0433 \u041c\u0430\u043a. \u041d\u0435 \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u043e \u0432 \u0442\u043e\u043c \u0431\u0443\u0434\u0443\u0449\u0435\u043c \u0431\u0440\u043e\u0434\u0438\u0442 \u0431\u043e\u0434\u0438\u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u043e\u043b\u0441\u0442\u044f\u0447\u043e\u043a, \u043d\u0430\u043c\u0435\u043a\u0430\u044e\u0449\u0438\u0439, \u0447\u0442\u043e \u043e\u0436\u0438\u0440\u0435\u043d\u0438\u0435 &#8212; \u044d\u0442\u043e \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u0438 \u0434\u0430\u0436\u0435 \u0447\u0435\u0440\u0435\u0437 50 \u043b\u0435\u0442 \u043d\u0438\u043a\u0443\u0434\u0430 \u043d\u0435 \u0434\u0435\u043d\u0435\u0442\u0441\u044f.<\/p>\n<p>\u0412\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043f\u0440\u0438\u043a\u043e\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u043b\u0438\u043a \u0441\u0434\u0435\u043b\u0430\u043d TBWA Spain \u0438 El Cangrejo \u0438\u0437 Lee Films.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZUUg8nVmqyg\" width=\"1404\" height=\"497\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430\u0448\u0430 \u043b\u044e\u0431\u043e\u0432\u044c \u043a \u0411\u0438\u0433 \u041c\u0430\u043a\u0443 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u0438 \u043d\u0438\u043a\u0443\u0434\u0430 \u043d\u0435 \u0434\u0435\u043d\u0435\u0442\u0441\u044f. \u0418\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043a\u0443\u044e \u043c\u044b\u0441\u043b\u044c \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0440\u043e\u043b\u0438\u043a, \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u044b\u0439 McDonalds \u043a 50-\u0442\u0438 \u043b\u0435\u0442\u0438\u044e \u0411\u0438\u0433 \u041c\u0430\u043a\u0430. \u0412\u0438\u0434\u0435\u043e \u0443\u043d\u043e\u0441\u0438\u0442 \u043d\u0430\u0441 \u0432 \u0434\u0430\u043b\u0435\u043a\u0438\u0439 2068 \u0433\u043e\u0434, \u0438 \u0447\u0442\u043e \u0436\u0435 \u043c\u044b \u0442\u0430\u043c \u0432\u0438\u0434\u0438\u043c? \u041c\u043d\u0435 \u043d\u0440\u0430\u0432\u044f\u0442\u0441\u044f \u043b\u044e\u0431\u044b\u0435 \u0438 \u0432\u0441\u044f\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u043f\u044b\u0442\u043a\u0438 \u0432\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0435\u0435. \u041e\u043d\u0438 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0438 \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 &#8212; \u0442\u0435\u043c \u043b\u0443\u0447\u0448\u0435. \u042d\u0442\u043e\u0442&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d0%b1%d0%b8%d0%b3-%d0%bc%d0%b0%d0%ba-%d0%bd%d0%b0%d0%b2%d1%81%d0%b5%d0%b3%d0%b4%d0%b0\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1292,23,1213],"tags":[3762,3764,42,33],"class_list":["post-8919","post","type-post","status-publish","format-standard","hentry","category-1292","category-23","category-1213","tag-mcdonalds","tag-3764","tag-42","tag-33"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-2jR","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/8919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=8919"}],"version-history":[{"count":5,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/8919\/revisions"}],"predecessor-version":[{"id":8926,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/8919\/revisions\/8926"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=8919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=8919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=8919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}