{"id":985,"date":"2011-04-23T13:19:25","date_gmt":"2011-04-23T07:19:25","guid":{"rendered":"http:\/\/mindware.ru\/blog\/?p=985"},"modified":"2011-04-23T13:19:25","modified_gmt":"2011-04-23T07:19:25","slug":"%d0%be%d0%b1%d0%b5%d1%89%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%b0%d1%83%d0%b7%d0%b0-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4","status":"publish","type":"post","link":"https:\/\/mindware.ru\/blog\/%d0%be%d0%b1%d0%b5%d1%89%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%b0%d1%83%d0%b7%d0%b0-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4\/","title":{"rendered":"\u041e\u0431\u0435\u0449\u0430\u043d\u0438\u0435, \u043f\u0430\u0443\u0437\u0430, \u0431\u0440\u0435\u043d\u0434!"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-986\" title=\"\u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0435\" src=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2011\/04\/iae-pie-chart.jpg?resize=250%2C365&#038;ssl=1\" alt=\"\u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0435\" width=\"250\" height=\"365\" srcset=\"https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2011\/04\/iae-pie-chart.jpg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2011\/04\/iae-pie-chart.jpg?resize=205%2C300&amp;ssl=1 205w, https:\/\/i0.wp.com\/mindware.ru\/blog\/wp-content\/uploads\/2011\/04\/iae-pie-chart.jpg?resize=123%2C180&amp;ssl=1 123w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 (Mantonakis, 2011) \u0438\u0437 \u043a\u0430\u043d\u0430\u0434\u0441\u043a\u043e\u0433\u043e \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u0411\u0440\u043e\u043a (Brock University), \u0432 \u041e\u043d\u0442\u0430\u0440\u0438\u043e. \u0412 \u0441\u0435\u0440\u0438\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0431\u044b\u043b\u043e \u0432\u044b\u044f\u0441\u043d\u0435\u043d\u043e, \u0447\u0442\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u043f\u0430\u0443\u0437\u0430 \u043c\u0435\u0436\u0434\u0443 \u0441\u043b\u043e\u0433\u0430\u043d\u043e\u043c \u0438 \u0438\u043c\u0435\u043d\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u043a\u0430\u043a \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430, \u0442\u0430\u043a \u0438 \u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0435, \u043d\u0430 \u0441\u0443\u0431\u043b\u0438\u043c\u0438\u043d\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435, \u0442\u043e \u0435\u0441\u0442\u044c \u0431\u0435\u0437 \u0441\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u041e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442\u0441\u044f \u044d\u0442\u043e \u0442\u0435\u043c, \u0447\u0442\u043e \u043f\u0430\u0443\u0437\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0430 \u044d\u0442\u043e, \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 (\u043c\u043e\u0437\u0433\u043e\u043c) \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0430. \u041e\u0436\u0438\u0434\u0430\u0439\u0442\u0435 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u044d\u0442\u043e\u0439 \u0442\u0430\u043a\u0442\u0438\u043a\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 \u0441\u0430\u043c\u043e\u0435 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0435\u0435 \u0432\u0440\u0435\u043c\u044f. \u041d\u043e, \u043a\u0430\u043a \u0438 \u0431\u044b\u043b\u043e \u0434\u043e\u043a\u0430\u0437\u0430\u043d\u043e, \u0432\u0440\u044f\u0434 \u043b\u0438 \u043c\u044b \u044d\u0442\u043e \u0437\u0430\u043c\u0435\u0442\u0438\u043c. \u0418 \u043f\u0440\u0438 \u044d\u0442\u043e\u043c, \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u0447\u0442\u043e \u0443\u0433\u043e\u0434\u043d\u043e \u043e \u0441\u0432\u043e\u0435\u043c \u0434\u043e\u0432\u0435\u0440\u0438\u0438 \u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u043f\u0438\u0440\u043e\u0433\u0435 \u0441\u043f\u0440\u0430\u0432\u0430.<\/p>\n<p>Mantonakis, A. (2011). A brief pause between a tagline and brand increases brand name recognition and preference. <em>Applied Cognitive Psychology<\/em>. Article first published online: 11 Apr. 2011. DOI:\u00a010.1002\/acp.1797<\/p>\n<p>\u041a\u0430\u0440\u0442\u0438\u043d\u043a\u0430 \u0441 <a title=\"\u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0438\u043a\u0438 \u0420\u0435\u0439\u043d\u043e\u043b\u0434\u0441\u0430\" href=\"http:\/\/www.rjionline.org\/projects\/ethics-in-advertising\/stories\/iae\/index.php\" target=\"_blank\" rel=\"nofollow noopener\">\u0441\u0430\u0439\u0442\u0430 <\/a>Donald W. Reynolds Journalism Institute.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 (Mantonakis, 2011) \u0438\u0437 \u043a\u0430\u043d\u0430\u0434\u0441\u043a\u043e\u0433\u043e \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u0411\u0440\u043e\u043a (Brock University), \u0432 \u041e\u043d\u0442\u0430\u0440\u0438\u043e. \u0412 \u0441\u0435\u0440\u0438\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0431\u044b\u043b\u043e \u0432\u044b\u044f\u0441\u043d\u0435\u043d\u043e, \u0447\u0442\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u043f\u0430\u0443\u0437\u0430 \u043c\u0435\u0436\u0434\u0443 \u0441\u043b\u043e\u0433\u0430\u043d\u043e\u043c \u0438 \u0438\u043c\u0435\u043d\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u043a\u0430\u043a \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430, \u0442\u0430\u043a \u0438 \u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0435, \u043d\u0430 \u0441\u0443\u0431\u043b\u0438\u043c\u0438\u043d\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435, \u0442\u043e \u0435\u0441\u0442\u044c \u0431\u0435\u0437 \u0441\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u041e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442\u0441\u044f \u044d\u0442\u043e \u0442\u0435\u043c, \u0447\u0442\u043e \u043f\u0430\u0443\u0437\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0430 \u044d\u0442\u043e, \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c,&hellip; <a class=\"wc-moretag\" href=\"https:\/\/mindware.ru\/blog\/%d0%be%d0%b1%d0%b5%d1%89%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%b0%d1%83%d0%b7%d0%b0-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4\/\">Read&nbsp;More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,48,9],"tags":[386,385,383,384],"class_list":["post-985","post","type-post","status-publish","format-standard","hentry","category-behaviour","category-48","category-persuasion","tag-386","tag-385","tag-383","tag-384"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pZwE9-fT","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":2,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions"}],"predecessor-version":[{"id":988,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions\/988"}],"wp:attachment":[{"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mindware.ru\/blog\/wp-json\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}